The concept and starting activities of ETC were introduced during an invited talk @ WebBar a monthly event for internet professionals and web-workers.
Alessandro Bernardi, alias Bernardamus is the European organizer of Encounter Twitter Culture, he was Co-organizer of the local Twestival Barcelona, and writes for BCNWeek about (Cyber)-Culture, Technology and Life in Barcelona. Twitter Festival is organized by volunteers and took place in March in 202 cities all over the world and is the largest global grassroots social media fundraising initiative to date, raising over $1.2 million within 14 months for 137 nonprofits. With this background Alessandro spoke about Twitter as an social catalyzer and its dynamic and potential for such cultural grassroot movements as well as online and viral marketing.
